Stellar card design puts your business name and brand message front and center with potential
customers and contacts. JoinPrint offers a variety of premium designs to customize with your logo,
brand colors and company information, creating a miniature ad conveying everything you want
others to know about what your business offers.
Whether you’re at a meeting, trade show or networking event, you need something memorable to
facilitate future communication. JoinPrint aims to provide high-quality products with fast
turnaround times so that you always have the resources you need to grow your business.
First impressions are essential, and sometimes you only have a few minutes to establish a
connection. A good card is a simple way to communicate everything your business is about,
including your vision, branding information, culture and professional image. Cards cost a lot less
than other forms of advertising and aren’t subject to the changing algorithms making today’s social
media landscape so volatile. Instead of competing with every other company in a user’s feed, it’s
just you, your contact and your business message.
Once your card is in the hands of another person, they can look at it whenever they want or pass it
on to someone else whom they think may benefit from your products and services. It’s the ultimate
in word-of-mouth marketing and isn’t dependent on any form of technology. Each card you hand
out has the potential for many “impressions,” reaching beyond the audience you can touch on
social media or with traditional advertising. Even if your website goes down or your social profiles
are unavailable, customers can pull out your card and quickly get in touch with you.
Digital connections aren’t appropriate for every prospective customer, either. Depending on what
your company sells, you may do business with people across age groups and demographics, some
of whom are more comfortable with physical information than exchanging contact details through
technology or storing data on their phones. Products from JoinPrint are just what you need to make
connections in a way these people are used to and accommodate a wider audience when you
network.
Sharing a premium card is faster than giving someone your elevator pitch. Handing over your card
creates a personal connection and lays a foundation on which new partnerships can be established.
You can even use the product you create with JoinPrint as a visiting card, mailing one to
prospective clients or leaving one behind if the person you wish to see isn’t in when you stop by. If
you can’t make it to a networking even or trade show yourself, you can send a company
representative with a stack of cards to hand out on your behalf.
For brands not yet widely known, a well-designed card lays a foundation of trust with prospects.
Small businesses and startups need easy ways to establish strong reputations and build brand
loyalty, and whether you’re the owner or the head of the marketing department, JoinPrint has the
tools you need. With distinctive cards on hand, you always have a way to share contact information
and prompt follow-ups as you seek to expand your business.
What’s the Right Style for Your Business Card?
A basic rectangular shape makes it easy for people to store your contact information using regular
filing methods, but giving cards a little style, like the rounded corners offered by JoinPrint, makes
you stand out. You also need to choose between including information only on one side or using a
two-sided format to give yourself more space. If you do opt for two sides, it’s best to place non-
essential details or a handy tool like a calendar on the back instead of crowding in more contact
details. A blank back may be preferable for cards you’ll be handing out at networking events, since
it gives potential contacts a place to write notes about your meeting and remind themselves to
follow up with you later.
Some companies use a vertical design to convey uniqueness and make their cards stand out.
However, going vertical instead of horizontal can present challenges when it comes to arranging
details within the design. Because design is meant to convey the personality of your business, you
should choose the layout most appropriate for the types of products and services you offer. Quirky
brands can get away with unusual layouts, but if you’re a straight-laced corporate entity, you’ll
want to stick with a traditional option.
Whether your company deals in products or offers services to customers also has a bearing on how
you design your premium business cards. Advertising tactics differ between the two markets and
need to be adjusted depending on whether you’re in B2B or B2C sales. Consider the nature of what
you sell and the needs and expectations of your audience as you craft your design, keeping in mind
a minimal style is often the most effective way to make a good impression.
Standard vs. Luxury
Standard cards have their place, but nothing beats the “pop” of a luxury design. It’s hard to stand
out from the crowd when you use the same paper and finish as everyone else, which is where a
premium option comes in. A luxury card uses higher-quality paper and print for a crisp, vibrant
appearance, allowing you to make the best first impression possible with each prospective
customer.
When you partner with JoinPrint for your printing needs, you can choose between two types of
premium cards: textured and luxury. Both feel more solid than standard options, signifying the
strength and reliability of your business. Textured paper has a rustic feel just right for conveying a
sense of authenticity. Luxury printing includes a shiny “pearl” element your customers won’t forget
in a hurry.
One thing many business owners debate over is whether to go for a glossy or matte finish. Matte is
common and is easy to write on, making it a good choice for one-sided cards on which you’d like
people to be able to take notes, but glossy has a way of making colors appear more vibrant. A
glossy finish is also less subject to wear and damage, so cards printed in this way tend to last
longer.
Investing in a nicer design makes your cards look great and your business stand out from the
crowd. JoinPrint’s textured and luxury options offer the characteristics you need to communicate
your unique brand message and leave a lasting impression.
Top Tips for Designing the Best Cards
When sharing printed information about your business, your goal should be to not only make a
great first impression but also encourage future connections with the potential to establish long-
term customer relationships. The design of the cards you order from JoinPrint goes a long way
toward making this happen.
Whether you choose a textured or luxury option, there are several ways to make your cards stand
out even more:
- Add a photo to show new contacts the official “face” of your business
- Include the company logo to build brand recognition
- Reserve the back for notetaking or the company tagline
- Use the same brand colors found on your website and social media profiles
- Choose a legible font in a size the majority of people can read without difficulty
- Include only the most important details to minimize clutter
- Make it easy to get in touch with you via one main phone number and email address
Proofread everything before submitting your design to JoinPrint so that your finished cards look
exactly as you intend. If you don’t feel adept at designing and think guidance from a professional
would help you create a more memorable card, look into the expert design options available for
your business.
Why Choose JoinPrint for Your Premium Printing Needs?
When looking for a printer, you want a company providing the kinds of options you need to make
your cards look and feel different from what everyone else is handing out. Printers offering only
standard designs without any specialty choices can’t deliver premium results, and your business
winds up in the same category as every other without anything to make it distinctive.
JoinPrint recognizes every company is unique and provides choices you’re not likely to find
anywhere else. When you choose a luxury design, you get 300-gram pearl card paper in standard
sizes with the option for rounded corners and sparkling metallic accents. Textured cards are printed
on 350-gram textured paper and offer the choice between standard and rounded corners. Full-color
printing is used for both premium card options, creating a memorable finished product less likely to
get lost or misplaced after being handed out.
Use the tips above to design the best layout, or try one of JoinPrint’s templates to get you started.
If you have something special in mind, custom design options are available.
The best printers not only offer good options and high quality but also reasonable prices and stellar
customer service. You’re looking for the best value for your investment, and JoinPrint delivers with
superior products and fast turnaround times.
With a collection of premium business cards on hand, you’re always ready to make a great first
impression. JoinPrint helps you stand out with unique layouts for your brand designed to increase
visibility and encourage contacts to follow up. People may scroll by your social media ads, mute TV
commercials or ignore billboards, but a good card design isn’t easily forgotten or set aside. Find the
right option for your business, and establish beneficial connections with everyone you meet.
