Thick Business Card Printing

Thick business cards help to create a positive, lasting impression

The best self-promoters know that you don’t need to be attending a networking event or an industry conference to find ample opportunities to cultivate potential new clients. Networking and marketing opportunities exists literally everywhere you go. Yet, it is difficult to take full advantage of what opportunities might arise when you are left unprepared. Always carrying professional, well-designed business cards is one of the most effective means of capitalizing on networking and relationship cultivation opportunities wherever you may find yourself.

Being able to hand someone a professional thick business card that not only conveys the nature of your business but also tells a compelling tale, enhancing your brand in the process, is something that will instantly give you a big leg up over your competitors. Many professionals, independent contractors and small business owners fail to appreciate the enormous power that carrying a well-crafted business card has. This often leads to woeful unpreparedness, forcing those that overlook the power of good business cards into improvised solutions like writing their contact information on bar napkins or dictating it so that their new contacts can write it into their smartphones themselves. But such unpreparedness makes a poor marketing strategy. And it is a strategy that is crushed in the competition for mindshare by those who demonstrates the foresight, professionalism and attention to detail that a great business card shouts to prospective customers whenever it is handed to them.

Every venture into the public space should be viewed as a potential marketing opportunity. And just as meeting prospective clients in public places can be properly viewed as an extension of one’s overall marketing strategy, a professionally designed business card is, likewise, an extension of the business itself that's being promoted. In fact, a business card will often be the first, last and only representation of that business that a prospective customer will interact with after the initial encounter with the card’s owner has taken place. This means that business cards serve as a powerful physical metaphor for the business itself. When done right, a thick business card will convey the best qualities of the business or professional who it promotes, helping to reinforce brand messaging and firmly anchor that business’ place in the mind of the prospective client.

Simplicity is power

In a high-tech age, it may seem strange to hear an argument that one of the lowest-tech tools imaginable can also be one of the most powerful weapons in the self-promotor’s arsenal. But it is precisely the simplicity of business cards that make them such a formidable networking and client-recruitment tool.

In some milieus, it is almost unheard of for anyone to not have a smartphone. However, throughout the developed world, approximately a quarter of the people one may encounter do not have touchscreen phones. This means that there’s an overall 25 percent chance that any prospect may not have the means to easily record your information. And you might as well ask someone to drop and do 100 pushups rather than request that they input your contact information into a flip phone. Writing down information on napkins or other ad-hoc means of passing along your contact information not only betrays a general lack of professionalism, but it is also a near certainty that the information provided will soon be lost. Few people are willing to keep old, crumpled napkins in their wallet or pockets for more than the briefest periods.

These are the problems that the extreme simplicity of the thick, visually sharp business card resolves with stunning effectiveness. Even if a prospect has a smartphone, entering your information will take many keystrokes and a chunk of that person’s valuable time. Additionally, there’s no guarantee that they will store your information in a place where it is easily visible. On the contrary, it is likely that it will be filed away among hundreds or thousands of other homogenous text strings that have been recorded over years or decades. It will be vanilla data, undistinguished in a sea of faceless names.

However, a striking thick business card will, by definition, stick out from the others. And because fewer people use business cards today, your tasteful and solidly constructed business card will be like a peacock among chickens, standing out in design while having few or no real competitors to detract from its salience. In what form would you rather have your information stored by a potential client, another indistinct entry in a homogenous contact list or the most attention-grabbing and attractive business card out of a stack of, perhaps, 10? The right choice is obvious.

A compelling thick business card will work even in your absence

One of the greatest benefits of an eye-catching thick business card is that it will continue to work even when you’re not present. Business cards can act as highly effective flyers as well as a means of conveying personal information. A business card can be left not only with prospective clients but also anywhere that it may act as a visible way of promoting one’s business or services. Business cards can be strategically left on bulletin boards, at restaurants or in any other public place where they may be visible to a particular target audience.

Another important benefit of having a thick business card with a striking design is that the card will often speak for itself. Given a sufficiently cool and clever design, a business card may act as its own conversation piece, prompting those to whom it has been given to share it and the information it contains with others. The bottom line is that the more eye-catching the business card’s design is, the more that card will tend to work to promote one’s business or services even in their absence.

JoinPrint has a thick business card solution for you

With more than a decade’s experience helping its customers design and procure the most effective business cards, JoinPrint can help you design and take delivery of a compelling business card that will delight the senses of your prospective clients while shaping an image of professionalism and trust for your business or services. Contact us today, and we’ll help you take the first and most important step to real-world promotion of your business or service with a great business card.