With the near-total proliferation of both digital marketing and ecommerce, it is easy to lose sight of
the fact that interpersonal relationships are still the cornerstone of most business. And while
maintaining a strong online presence is a must for today’s professionals, creative workers, small
business owners and gig economy participants, the fact is that there is still no substitute for
making a great impression on prospective clients in the day-to-day real world.
Today’s small businesspeople and independent contractors may easily forget or never become
acquainted with the enormous power that a professional-looking business card can have in
immediately helping to shape prospective clients’ opinions. It helps to remember that, when you
are in business for yourself or are a competitive professional, literally every interaction that you
have on a day-to-day basis is a potential opportunity to sell yourself and your services.
And one of the most potent tools in the arsenal of any skilled self-promoter is having a
professional, well-designed business card that conveys not just key contact information but also a
strong branding message. For just a little effort, time and money, it is possible to get a business
card that will give your prospective clients exactly the impression that you wish to put forth.
Oftentimes, success in business really does rely more on who you know than on what you know.
Being able to make a physical connection with the right person by presenting a high-quality,
memorable business card can be the doorway to opportunity. And it’s always best to be prepared
when those opportunities knock.
Ultra Thick business cards from JoinPrint say you’re
willing to go the extra mile
At JoinPrint, we have many years of experience helping our customers to create business cards
that express professionalism and trust. A business card is far more than a simple means of giving a
client your contact information; it is a critical tool whose aesthetics and presentation will help to
shape prospective customers’ impressions of not just the person handing them the card but also
the nature and caliber of the services that the card giver is offering.
Ultra Thick business cards from JoinPrint immediately let clients know that the individual handing
them the card is willing to go above and beyond the norm, delivering superlative quality and doing
so with the highest degree of professionalism. That’s because JoinPrint Ultra Thick business cards
are far more than the ordinary 300-gsm cardstock on which most business cards are printed. It is a
solid, crease-resistant stock that has a textured finish and can be emblazoned or finished in any
way that the customer requires.
JoinPrint’s Ultra-Thick business cards are wear resistant and will generally fare much better when
stored inside someone’s wallet, pocket or other space where they are likely to experience constant
friction and wear. Additionally, a JoinPrint Ultra-Thick business card can be highly striking, with
near-infinite options for the final design.
One of the most salient advantages of an Ultra-THICK business card is the ability to color the edge
or even include a design on it. This adds an entirely new dimension to the business card’s design
and, in the right hands, can be used to great visual effect. For example, a solid, neon-colored edge
can be employed in sharp and attention-grabbing juxtaposition with a black or dark finish on the
face of the card. Ultra-Thick business cards also lend themselves nicely to using both sides of the
card. This can be used to convey additional contact information or even to duplicate the front-side
information on the back in another language, an ability that is increasingly necessary in today’s
globalized economy.
Why use a JoinPrint Ultra-Thick business card in
2019?
Some may still object that, for many of today’s independent contractors, self-employed
professionals, small businesspeople and upwardly mobile corporate workers, online marketing is
king; and the king has no other suitor to the throne. While it is true that digital presence has
become more important than at any time in history, it is a serious mistake to assume that the real
world can simply be ignored. In fact, the real world is still where most business professionals will
form career-defining relationships. Making the right contacts is both an art and a sport. It involves
both a high degree of social skill and features intense competition. In that competition, the right
business card can give you the critical edge that you need to win attention and respect.
Perhaps most importantly, an attractive business card from JoinPrint can serve as a catalyst for
synthesizing lasting personal relationships. While digital marketing remains important, there is
simply no substitute for face-to-face contact, a handshake and the physical giving of contact
information in the form of a high-quality card. Interpersonal interactions in the real world almost
invariably create meaningful and long-lasting memories of the encounter in a way that interactions
with digital properties or creatives rarely do. Compelling cards from JoinPrint add yet another point
of interest to the encounter while providing a lasting memento and means of quickly getting in
touch, should the need arise.
Additionally, handing a prospective customer a well-designed thick business card creates an extra
spark in any encounter that simply exchanging information and writing it into each other’s
smartphones lacks. Consider that roughly 25 percent of the population still does not have a
smartphone at all. This means that as many as a quarter of the potential customers that you
encounter in the physical world may not have the means to easily record your contact information.
It is on these occasions that having extra thick business cards can be hugely beneficial. Being
forced to write your information on a bar napkin is never the go-to choice for inspiring professional
confidence.
Once armed with great business cards, you’ll seek
more opportunities
Carefully designed thick business cards are more than a striking piece of high-weight paper:
They’re the product of a state of mind. Taking the step to create an alluring business card is doing
much more than just engaging with another marketing channel. It is a concrete action that can
help you to move towards a more well-rounded marketing paradigm, one in which real-world
interpersonal relationships have a central role. Even for those who work primarily online,
discovering the power of getting out there and meeting people can often have a profound and
transformative effect on a career. The truth is that there simply is no substitute for face-to-face
contact with real people in the real world. And procuring a stash of beautifully finished thick
business cards will leave you feeling that you just have to venture into the world of bricks, mortar
and people in order to share your artful business cards and hard-won talents.
Before long, you may find it hard to believe how many opportunities for building relationships you
missed due to simply not looking for them. The simple fact is that opportunities for direct self-
promotion abound, giving rise to the potential for forging lasting new business relationships.
Whether meeting someone from your industry at a hotel bar or seeing a local business that could
use your services or expertise, carrying ultra-thick business cards with you, wherever you go, will
ensure that you have the means to grab prospects’ attention and keep it, providing them with a
strong and unique reminder of who you are, what you can do for them and how you can be
reached.
Never underestimate the impact a business card can
have
Creating a business card that is not only beautiful but that is also well constructed can have every
bit as profound an impact as great ad copy or a clever video advertisement. In many cases, the
impression you’ll leave with a well-messaged, aesthetically compelling ultra-thick business card will
be far more memorable than any advertisement. That’s because the combination of meeting an
interesting person who can help to solve a client’s problems while being presented with a unique
and well-designed ultra-thick business card are two parts whose mnemonic product is greater than
their sum. The unusual, the beautiful and, most importantly, the personally valuable are all things
that we are hard-wired to remember as they are things that once helped us to survive in a harsh
world. A carefully crafted business card can serve as a token for all of these things, setting the
mind’s machinery to spinning at each repeated sighting.
Even more importantly, a sharply designed ultra-thick business card will tell your prospects that
you are not one to skimp on costs or settle for anything but beauty, perfection and the utmost
professionalism. Every aspect of a first-time encounter will help shape how the person you meet
perceives you. An aesthetically rich and solidly made business card can quickly become one of the
most distinguishing aspects of those first encounters. And with JoinPrint, getting a batch of world-
class business cards doesn’t have to cost you anything near what you may expect. Ultra-thick
business cards are available from JoinPrint at prices that make their purchase hard to put off.
A great business card will continue to work for you
For those who deprioritize real-world networking, the temptation to simply do without a great
business card may get the better of them. But what happens when they do meet a prospect while
out among the living? It is likely that, should that prospect even have a smartphone, the
professional and their potential client will simply exchange information, writing down each other’s
names, phone numbers and, less likely, given the rushed nature of life in 2019, email addresses.
How is this exchange likely to impact future developments? For those who meet a large number of
people each day, the chance that they will even remember the reason that they wrote down a
given individual’s information in their phone is low unless the encounter was particularly
memorable. The overwhelming probability is that a chance meeting between two hitherto
strangers, who exchange nothing more than a little shop talk and phone information, will be their
last.
Unless, that is, one of them has a striking business card that conveys trust, professionalism and
acts to reinforce a strong narrative about that person’s brand. Unlike simply exchanging
information with someone, handing them an extraordinary business card with an eye-opening
design will continue to get results, providing a strong and effective reminder of the encounter and
continuously reasserting the value that the professional brings to the table.
And a remarkable business card can even work its magic on those who you’ve never even met. An
unforgettable and striking design will all but ensure that your card and the services or business it
represents will become the topic of conversations that you’ve never entered at all. This is an area
where going with bolder designs and higher-quality ultra-thick business cards can really make an
impact. A well-designed thick business card can continue catching people’s eye, long after the
initial encounter in which it was given.
An extraordinary business card speaks to
professionalism, responsiveness and preparedness
Finally, the ability to quickly hand a prospective client a well-done business card with a striking,
professional design speaks directly to the preparedness and professionalism of the businessperson
handing it out. It is easy to see that, when two professionals may be competing for the mindshare
of a potential customer, the one who can immediately produce a professionally made business card
of the highest quality will have an ipso-facto edge over the one who needs to write their
information on a cocktail napkin. It should never be underestimated just how much of an impact
this can have on the critical first impressions that one makes on strangers. People will instinctively
gravitate to competence. And having a first-class business card does, perhaps, more than anything
else in displaying competence and mastery over one’s trade to newly met prospects.
JoinPrint has been helping professionals to design stunning and effective ultra-thick business cards
for years. No matter what field it is in which you operate, JoinPrint can help you put your best foot
forward in real-world encounters with prospective clients. Contact us today. And let us get started
on creating a striking business card that enhances your personal brand and continues generating
business for years to come.